Fonts are one of the key foundations of branding — but knowing that and actually applying it are two very different things. Many small businesses outgrow their fonts yet never update them. We get it. When you’re in the grind of running your business, fonts aren’t your first priority. Some brands are still using fonts they picked during a 2am Canva binge because they looked “cute.” (No shame. We’ve all been there!)

A logo might catch someone’s eye, but a strategic brand identity is what keeps them coming back. Our branding packages go far beyond pretty designs — they give you the voice, visuals, and tools to shape your entire marketing plan. From defining your tone to creating a visual system you can use everywhere, we help you bridge the gap between who you are and how your brand shows up in the world.

When entrepreneur and coach Jennie Blackwood outgrew her charcuterie brand, she didn’t just swap a logo — she built an identity that could carry her into her next chapter. Together, we created a brand that matches her bold voice, results-driven mentorship, and mission to help women bet on themselves. The result? A visual and verbal identity that’s as confident, vibrant, and strategic as the business it represents — turning followers into clients and content into conversions.

For more than a decade, I built Tied & Two in the margins of motherhood—designing during naptime, sending emails from the carline, and taking calls while someone cried over the wrong sippy cup. Now, with all four kids finally in school full time, I have something I’ve never had before: uninterrupted hours to think, create, and grow. This is what it took to get here—and why it matters for every parent trying to balance work, life, and the little ones who make it all worth it.