From Charcuterie to Coaching: The Evolution of Jennie Blackwood
Jennie Blackwood didn’t just pivot; she redefined what was possible for her business, and we were honored to help her brand catch up with her vision.
If you've been following along, you might remember Jennie as the face behind Social Graze, a beloved charcuterie brand that quickly grew into a local favorite. But behind the boards and grazing tables was a serial entrepreneur quietly scaling multiple six-figure businesses, mentoring women on the side, and growing a loyal online community of more than 120,000 followers.
When she made the decision to step fully into coaching, she didn’t just need a new logo. She needed a brand that could carry her forward. One that reflected her bold voice, her lived experience, and her results-driven style of mentorship.
Rebranding with Intention
Jennie came to us ready to evolve. Her business had outgrown its original identity, and her audience was ready for more. She was no longer just serving beautiful food. She was serving strategy, empowerment, and real momentum for women ready to launch their own dreams.
Together, we built the brand now known as Jennie Blackwood — a bold, personal, motivational business rooted in clarity and confidence.
Her rebrand focused on:
A clear and cohesive brand voice that could carry across coaching programs, sales pages, and social platforms
A visual identity that felt elevated, vibrant, and approachable
Strategic branding rooted in real-life entrepreneurship and her deep understanding of what it takes to grow something sustainable
The T&T Approach
Like all of our branding projects, Jennie’s began with deep discovery and strategy. Our Creative Strategy laid the groundwork for tone, positioning, and visual direction that felt undeniably her. From there, we curated style boards to reflect her energy — authentic, empowering, and bold — and aligned on a final direction that celebrated her transformation.
The result? A full brand suite that includes:
A signature logo and alternative marks
A vibrant color palette that stands out in the coaching space
Supporting collateral to keep her message consistent and confident
A Brand That Converts
Since launching the Jennie Blackwood brand, she has grown her coaching business with momentum, scaling programs like Cart to Cash-flow while continuing to support women through one-on-one mentorship and online resources.
Her brand now matches her purpose: helping other women do what she’s done, bet on themselves, and build something powerful.
And the numbers speak for themselves. With a crystal-clear voice, strong visual identity, and aligned messaging, Jennie has turned her audience into paying clients and her content into consistent conversions.
Final Thoughts
At Tied & Two, we believe rebrands should reflect not just where you’ve been but where you’re going. Jennie’s story is a perfect example of what happens when clarity meets strategy and a powerful mission gets the visual presence it deserves.