Katie Collins

For this brand identity and logo design, we set out to create a look that balances sophistication with approach-ability. The goal: a modern expression of luxury real estate branding in South Carolina that feels both elegant and grounded.

A warm, neutral palette and refined typography establish timelessness and trust, while the logo’s simplicity gives it flexibility across every touchpoint—from signage to digital. The tone of voice follows suit: confident yet conversational, luxury that feels lived-in.

The result is a cohesive, elevated brand system that modernizes Southern real estate without losing its warmth—designed by Tied & Two, a Carolina-based brand design studio built on clarity, connection, and craft.