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Z Bakery and Cafe | Restaurant Rebranding

Z Bakery and Cafe | Restaurant Rebranding
November 5, 2018 Tied & Two
In Uncategorized

Z Bakery and Cafe came to us eager for a modern rebranding. Their vision was clear and they were ready and excited to use their full potential to expand their visual brand. That being said, we got right to work creating multiple pieces featuring their new logo and conveying a new message for their loyal customers.

A small craftsman style house from the 1920s is home to the cafe and venue, giving off the coziest vibe as you walk through the door. Their food offering is wide–from in-house baked goods to quick lunch favorites to fully prepared family-style meals to-go, and their clientele encompasses everyone in the area. We were excited to tackle a project with such high visibility and impact, knowing this great change would be noticed by each customer immediately.

Mood Board:

From the beginning, owner Trina knew exactly what she was looking for: an airy modern feel with a vintage touch. But also black! A lot of black… after all, they were incorporating chalkboards into a new way to display their menu items and restaurant information. We took the art-deco path down vintage lane and paired it with a deep, strong gold, but also incorporated lighter shades of the gold for versatility and consistency. Previously known as Z Bakery, Trina wanted to focus equally on their wide range of food items as well as their rental space services and catering. This is where Z alone took precedence, and the bakery, cafe, and venue parts of the whole held equal weight. Literally encircling all elements created balance and cohesiveness for past and new customers to understand the full circumference of what Z Bakery and Cafe has to offer.

Branding/Logo Design:

Business cards and menus were close tied seconds on Z’s mind for implementing their new branding. With a new summer menu just about to launch, they went for a new identity full swing. The menu is fully-encompassing and easy to read, incorporating primary and accent fonts as well as a bit of lighter gold for a pop of color.

Stationery Design:

Essential services we provided were product photography and web design: both of which brought Z Bakery and Cafe into modern times. Bright and airy yet high-contrast photos boasted the color food palette and delectable options. The website features a one-page design that is easy to navigate, features essential information for all customers, and provides newcomers with the core message of Z Bakery and Cafe: it is the perfect combination of local smiles, classic taste, and southern charm.

Web Design:

Services provided:

  • Logo/Branding Design
  • Website Design
  • Stationery Design
  • Copywriting
  • Product/Food Photography

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