Michelle Kan-Braceras is a licensed professional counselor in Central Pennsylvania who contacted Tied & Two for a new logo earlier this year.
Michelle is fond of plum and olive tones and often uses a tree metaphor in her counseling session and wanted to include both aspects in her rebranding.
Our goal was to promote Michelle’s brand as professional, inviting and soothing. We went with a soft plum, warm olive, and added beige and gray as accent colors. We used smooth hand drawn lines to illustrate the abstract tree and paired with two modern yet classic fonts.
Michelle loves her new logo and we’re so proud of the outcome.