Sean McLaughlin gave us a very vivid direction when he came to us looking for a logo for his independent sales venture. After sending over a handful of specific yet truly unique logos as inspiration, we knew just the direction to go in to give him something strong and professional. As a young professional, Sean aims to make his mark among experienced competitors. The combination of these strong, bold icons and word marks allows Sean to stand out in a major way.
Stemming from our inspiration of midcentury design, the contrasting color palette and unique textures of the branding suite give it a confident and established feel. The combination of sans serif and slab serif fonts blend professionalism and modernism in the most appropriate way.
BRAND LAUNCH, S.MCLAUGHLIN SALES, LLC