When Jen, Crystal, and Katelin came to us for help branding their new beauty studio, Cucumber & Mint, they had a very clear vision in mind. We have been excited and thrilled to make the concept become a reality!
Cucumber & Mint specializes in pampering brides before and on their wedding day–from skin care and hair to massages, and everything in between. Because of the feminine nature of their business, our goal was to keep things soft and delicate. However, the ladies at C&M wanted to make a statement with their brand. A strong, bold wordmark was key for their logo.
BRAND LAUNCH, CUCUMBER & MINT
While keeping the theme light and airy, we incorporated contrasting elements such as chalkboard to compliment their modern yet rustic décor inside the beauty studio. A minty green was crucial, along with other neutral and–dare we say it–girly blush tones.
Although we played with several traditional serif fonts as well as modern sans serif fonts, the ideal font uses contrasting weights throughout each letter, giving the strong traditional text a lighter, elegant feel.
It also helped that we had some amazing photos to incorporate into everything–after all, the work they do is absolutely stunning.
Cucumber & Mint is located in Surrey Center in Augusta, GA. Visit their website to learn more about this amazing new salon.